Why is Tripadvisor important?

Today's customer habits have changed since customers have opportunities to check services thoroughly. Compared to old times when service sales mostly depended on personal recommendations, nowadays web 2.0 communication makes hotels or restaurants available for travellers to book or visit.

With more than 535 million reviews TripAdvisor is currently the world’s largest travel site and the most important forum of destinations. Over 7 million accommodations, restaurants and attractions can be found on the site, moreover, TripAdvisor is the world’s largest travel community of 415 million average unique monthly visitors.

Before travelling, users normally check the profiles of hotels at home as well as they visit restaurants recommended by their smartphone application as a result of a location-based search.

TripAdvisor makes a ranking in both cases and it will help customers decide where to go. This might benefit your own company too since it is also easy to get to know or to get closer to competitor restaurants.


One of the greatest European cities with a rich architectural and cultural heritage, fine cuisine and thermal baths has more than 330 hotel listings, 2560 restaurants and 470 ‘things to do’ on TripAdvisor.


Vienna, the city of music offers a unique blend of imperial traditions and thousands of cultural events. TripAdvisor lists more than 360 Viennese hotels, 580 programs and 3700 restaurants.


The City of Freedom, Berlin is always well worth visiting and offers so much to do every day of the year. On the world’s largest travel website, we can find more than 630 hotels, nearly 7000 restaurants and around 830 activities in Berlin.

People tend to attach particular importance to the subjective opinion of consumers and they make decisions accordingly. Hence it is essential for each touristic and catering sites to have TripAdvisor accounts.

Travelers find it favourable to benefit each other by sharing opinions and 80% of overall users read 6-12 reviews before making a choice between e.g. two optional hotels.

Online reputation has become a crucial factor for travel planning so it is not enough to establish a Tripadvisor account, incoming feedbacks have to be managed as well.

Users rather visit places, restaurants or accommodations where management responses regularly reflect the reviews on the forum. On the whole, it is acknowledged that negative reviews overwhelm the positive ones and if a negative review is handled in a polite, friendly way it will influence the overall image positively.